About Emma Baker

I founded EmBer Digital in 2023 with a mission to bring more clarity, structure and creative direction to how SME’s approach their marketing.

I’m Emma, a freelance full-stack marketer with over 8 years’ experience delivering digital strategy and marketing execution. Over the course of my career, I’ve worked with SaaS companies, membership organisations, professional services firms and industrial businesses, helping them strengthen their digital presence and deliver measurable results.

Before launching EmBer Digital, I worked across both agency and in-house roles, delivering digital strategy, campaigns and website projects for organisations including Mitsubishi and The Royal Photographic Society.

Today, I work directly with growing businesses to improve their digital presence through clear strategy, well-structured websites and effective marketing delivery. My work spans website development, SEO, content strategy and CRM-driven marketing, focused on building visibility, engagement and lead generation.

Work with me

Marketing Strategy

Holistic strategy with clear direction.

Clear, practical marketing strategies that bring structure and direction to your activity.

Working closely with founders and teams, I shape positioning, messaging and overall approach, creating a plan that is focused, consistent and aligned with how your business operates.

Strategy support can include:

Marketing strategy development
Messaging and positioning
Customer journey planning
Channel prioritisation
Campaign planning
Marketing audits and reviews

Work with me

Website Design & Development

Clear, structured websites built properly.

As a Squarespace website developer, I design and build websites that are clear, well-structured and easy to manage, ensuring they reflect your business and support your wider marketing.

Working as a freelance website developer, I create practical, scalable websites for small to medium-sized businesses across Bristol, Somerset and the UK.

Typical projects include:

Website design and build
Squarespace website development
Website refreshes and redesigns
Website structure and UX improvements
CMS setup and support
Ongoing website updates

Work with me

Content

The glue that brings your marketing together.

Considered content that supports your website and wider marketing, keeping your messaging consistent and aligned.

From website copy through to ongoing content strategy, I support businesses with clear, consistent marketing content designed to strengthen their digital presence.

Content support can include:

Website copy
Content strategy
SEO-led content
Blog and article writing
Email marketing content
Campaign content

Work with me

“Each service stands on its own, but all are shaped by the same approach - clear thinking, strong foundations and considered execution.”

I worked closely with Emma during my time at UK Storage and she was excellent, taking on email marketing and creating / feeding back on social media strategies. She handled everything from the creation of the campaigns to the tracking and reporting. She was excellent at dealing with suppliers and coordinating with various people in and outside of the organisation.

John Lamb, Commercial Manager | UK Storage
Emma is professional, knowledgeable, friendly and hardworking. Emma supported us to complete a Mailchimp campaign, as well as design our logo and complete some other marketing tasks. Emma is driven and gets you excited about the work you do together, she is efficient and organised and I would definitely recommend working with her!

Alice Bea Crozier, Co-Founder | The Rethink Collective
I would highly recommend Emma who completed a technical project for me. Turn around was fast, she was open, friendly and pleasant to deal with, and the quality of her work and technical ability was excellent. Thank you Emma.

Annie Somerville, Marketing Manager | Oliver & Co. Solicitors
It has been a pleasure working with Emma at UK Storage. She has been an incredible support to our business during a crucial time. Following our recent acquisition of a storage facility and the opening of a new store, we required additional support with marketing and the launch. Emma stepped in and played a vital role in several key areas.

Shannon Fisher, Operations Manager | UK Storage
I really enjoyed working with Emma. I felt lost when it came to optimising my newsletter so I came to her for support. Not only did she create templates that were on brand, but she filled me in on how everything worked in a way that was easy to understand. I look forward to working with Emma again in the future.

Kathryn Gibbons, Founder | Kathryn-Anne Photography
Emma was instrumental in building out our careers site, supporting wider brand and website development. She works seamlessly across teams, brings people together naturally, and has a strong ability to create clarity where it’s needed - introducing better structure and processes for planning and delivery without overcomplicating things. From a working-style perspective, Emma is proactive, dependable, and highly strategic while remaining hands-on. She’s thoughtful in her approach, easy to collaborate with, and someone you can trust to take ownership and deliver to a high standard. I wouldn’t hesitate to recommend her.

Casey Walker, Global Head of Talent | Virtasant