Strategically driving digital growth

A woman with blonde hair smiling and sitting at a table with a cup of coffee in front of her, indoors with a brick wall and plants in the background.

I’m a freelance strategic marketing consultant working with small to medium-sized businesses. I support organisations with marketing strategy, website development and content that helps strengthen their online presence and develop sustainable growth.

Work with me

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I care about the success of the businesses I work with, developing a clear understanding of how they operate.

Over time, I become a natural extension of the team, delivering in a way that is aligned, consistent and commercially focused.

Work with me

A woman with wavy blonde hair sitting at a wooden table, writing on a notepad with a yellow pen. There is a tall glass of green smoothie with a straw on the table. A large green plant and a hanging light with a warm glow are in the background.

I work with SMEs to design websites that are clear, well-structured and easy to manage, ensuring they accurately represent their business and communicate its value effectively.
Built with both users and search engines in mind, every build is designed to strengthen digital presence, clearly communicate expertise and make it easier for potential customers to take action.
From content structure and user journeys through to SEO and conversion pathways, every element is considered with performance, brand, and usability in mind.
A strong strategy provides the direction behind every marketing decision.
I work with founders and teams to identify priorities, define where marketing should be focused and create a clear roadmap for future activity.
Whether that's refining positioning, planning campaigns, identifying the right channels or improving the customer journey, strategy ensures every activity has a purpose and contributes to wider business goals.
Effective content does more than fill a calendar. It supports visibility, builds credibility and gives marketing activity something meaningful to say.
Taking a campaign-led approach, I develop and deliver integrated marketing activity across websites, SEO, email and social media. By connecting content, creative, messaging and reporting, messaging becomes more cohesive, measurable and effective.

Work with me

Marketing services to glow your business

“Getting to collaborate with talented people who are bold enough to run their own businesses, and then seeing the impact of the work we do come to life, is what I love the most.”

A woman with blonde hair sitting at a table in a cozy cafe, smiling while talking on the phone and using her laptop.

A young woman with wavy blonde hair sitting on an orange sofa, hugging a striped beige and brown pillow, wearing a bright green long-sleeve shirt, black pants, and white sneakers, in a cozy, warmly lit room with wooden walls, a tall green plant, and a lamp in the background.

Hi there

I’m Emma, a freelance strategic marketing consultant working with small to medium-sized businesses to strengthen their digital presence through strategic marketing delivery.

With over 8 years’ experience across agency and in-house environments, I’ve worked across sectors including SaaS, not-for-profit, legal services and industrial markets, bringing a strategic approach that helps businesses build visibility, generate leads and develop stronger relationships with their audience.

Learn more

Websites

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Email Marketing

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Socials

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Copywriting

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Tracking

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Reporting

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Branding

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Websites ✱ Email Marketing ✱ Socials ✱ Copywriting ✱ Tracking ✱ Reporting ✱ Branding ✱

Emma was instrumental in building out our careers site, supporting wider brand and website development. She works seamlessly across teams, brings people together naturally, and has a strong ability to create clarity where it’s needed - introducing better structure and processes for planning and delivery without overcomplicating things. From a working-style perspective, Emma is proactive, dependable, and highly strategic while remaining hands-on. She’s thoughtful in her approach, easy to collaborate with, and someone you can trust to take ownership and deliver to a high standard. I wouldn’t hesitate to recommend her.

Casey Walker, Global Head of Talent | Virtasant
I worked closely with Emma during my time at UK Storage and she was excellent, taking on email marketing and creating / feeding back on social media strategies. She handled everything from the creation of the campaigns to the tracking and reporting. She was excellent at dealing with suppliers and coordinating with various people in and outside of the organisation.

John Lamb, Commercial Manager | UK Storage
Emma is professional, knowledgeable, friendly and hardworking. Emma supported us to complete a Mailchimp campaign, as well as design our logo and complete some other marketing tasks. Emma is driven and gets you excited about the work you do together, she is efficient and organised and I would definitely recommend working with her!

Alice Bea Crozier, Co-Founder | The Rethink Collective
I would highly recommend Emma who completed a technical project for me. Turn around was fast, she was open, friendly and pleasant to deal with, and the quality of her work and technical ability was excellent. Thank you Emma.

Annie Somerville, Marketing Manager | Oliver & Co. Solicitors
It has been a pleasure working with Emma at UK Storage. She has been an incredible support to our business during a crucial time. Following our recent acquisition of a storage facility and the opening of a new store, we required additional support with marketing and the launch. Emma stepped in and played a vital role in several key areas.

Shannon Fisher, Operations Manager | UK Storage
I really enjoyed working with Emma. I felt lost when it came to optimising my newsletter so I came to her for support. Not only did she create templates that were on brand, but she filled me in on how everything worked in a way that was easy to understand. I look forward to working with Emma again in the future.

Kathryn Gibbons, Founder | Kathryn-Anne Photography